Case Studies
Results Are Everything
Case Study: Social Media Advertising Campaign for Luna Lumina
Client: Luna Lumina
Industry: Beauty and Skincare
Goals:
Increase brand awareness
Drive online sales
Grow social media following
Methods
Persona and Segmentation
Identify Ideal Persona:
Age: 18-35, predominantly female, eco-conscious, active on Instagram and TikTok
Narrow the Segment:
Focused on organic skincare enthusiasts in key geographic regions
Content Creation and Platform Selection
Platforms: Instagram, Facebook, TikTok
Content Types:
High-quality images, video tutorials, user testimonials, interactive stories
Creative Strategy:
Highlighted organic ingredients and eco-friendly packaging, partnered with micro-influencers
Personalized Ad Campaigns
Targeted ads with A/B testing for optimization
Personalized ad copies for audience segments
Analytics and Optimization
Monitored performance, adjusted targeting and content, conducted bi-weekly reviews
Data
Initial Target Audience Size: 1,500,000 users
Campaign Duration: 6 months
A/B Test Variations: 10 ad creatives, 6 captions, 5 CTAs
Results
Social Media Following
Instagram: 45% increase
Facebook: 30% increase
TikTok: 60% increase
Engagement Rates
Instagram: 12%
Facebook: 9%
TikTok: 15%
Website Traffic
35% increase in visits
20% increase in session duration
Sales Increase
50% increase in online sales
Revenue Generated: $120,000 (average order value of $40)
Case Study: Lead Generation Strategy for TechConnect
Client: TechConnect
Industry: B2B SaaS (Software as a Service)
Goals:
Increase monthly qualified leads from 10 to 25 (150% increase)
Improve lead conversion rate by 20%
Enhance brand visibility among target industries
Methods
Persona and Segmentation
Identify Ideal Persona:
Company size: 50-500 employees
Industries: Technology, Finance, Healthcare
Roles: IT Managers, CTOs, Procurement Officers
Narrow the Segment:
Focused on companies actively seeking digital transformation solutions
Email List Building
Compiled a list of 5,000 potential leads from 7 sources
Verified and segmented the list using advanced filtering methods
Targeted Content Marketing
Developed high-value content (whitepapers, case studies) tailored to each segment
Launched a series of webinars and online demos to engage potential leads
Personalized Outreach Campaigns
Created multi-touch email campaigns with personalized messaging
A/B tested subject lines, email content, and CTAs to optimize engagement
Analytics and Optimization
Used CRM and analytics tools to track lead behavior and refine outreach
Weekly performance reviews to adjust strategies in real-time
Results
Lead Generation Increase
180% (from 10 to 28 qualified leads per month)
Conversion Rate Improvement
25% (from 8% to 10%)
Brand Visibility
40% increase in website visits
50% increase in webinar attendance
Revenue Generated
$250,000 in new contracts (average deal size of $25,000)